Nov. 8–10 | Atlanta
Saturday, Nov. 7
Sunday, Nov. 8
Monday, Nov. 9
Tuesday, Nov. 10
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Enhance your role as a trusted strategic adviser with insights that will help give you a greater understanding of what leaders want from the communications function.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus
President, The Lukaszewski Group, Division of Risdall Marketing Group
In this overview of public relations and communications concepts, gain the knowledge and information you need to build your new career in the industry, whether you are a reporter, recent graduate or transitioning professional.
Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner
How do you get stakeholder buy-in? Learn how to use practical research to support your recommendations and prove they resulted in bottom-line improvements.
Angela Sinickas, ABC, IABC Fellow
President, Sinickas Communications, Inc.
Learn the right tactics to effectively communicate with key stakeholders during each stage of a crisis.
Joan Gladstone, APR, Fellow PRSA
President & CEO, Gladstone International, Inc.
What does certification mean? Is your program eligible for certification? What does the process involve? Attend an open forum on Certification in Education for Public Relations (CEPR).
Judy Phair, APR, Fellow PRSA
Founder, PhairAdvantage Communications, LLC
John L. Paluszek, APR, Fellow PRSA
Senior Counsel, Ketchum
Gary McCormick, APR, Fellow PRSA
Director, Corporate Marketing and Public Relations, Scripps Network Interactive, Scripps Networks
Learn how to do better work for your company or clients and prepare the best entries to compete for PRSA Silver and Bronze Anvil Awards.
Kelly Womer, ABC, APR, Fellow PRSA
Vice President and Partner, Linhart Public Relations
Get an overview of the guidelines for applying to be elected into the PRSA College of Fellows. (For senior-level Accredited PRSA members.)
Geri A. Evans, APR, Fellow PRSA
President, Evans PR Group
Anne M. Dubois, APR, Fellow PRSA
Managing Partner, Dubois Betourne & Associates
Universal Accreditation Board (UAB) leaders explain newly revised knowledge, skills and abilities (KSAs) and the Examination for Accreditation in Public Relations (APR), as well as the process for updating the blueprint and current study materials.
John E. Forde, Ph.D., APR, Fellow PRSA
Professor and Head, Department of Communication, Mississippi State University
Elizabeth Salter McMillan
Director, Corporate Communications, Fiserv
Kathleen M. Giery, APR
Director, Public Relations, LifeQuest Organ Recovery Service
Learn how to cope with the special ethics temptations of using social media. Examine updated resources from PRSA's Board of Ethics and Professional Standards.
Janelle M. Guthrie, APR
Communications Director, Washington State Employment Security Department
George L. Johnson, APR, Fellow PRSA
Adjunct Professor, University of South Carolina
Nance Larsen, APR, Fellow PRSA
Director, Communications and Marketing, Carlile Transportation Systems, Inc.
PRSA professionals can help solve the brewing crisis in public relations classrooms by becoming professors. Gain insight into how you can transition into the classroom.
Bob Pritchard, APR, Fellow PRSA
Instructor and Faculty Adviser, Lindsey + Asp, University of Oklahoma
Maria P. Russell, APR, Fellow PRSA
Professor, Public Relations; Director, Executive Education Programs, S. I. Newhouse School of Public Communications, Syracuse University
Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA
Professor Emerita, Virginia Commonwealth University
Examine lessons learned by the PR executives who led the reputation turnaround for the "Most Hated Company in America."
Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.
Director, Customer Communications and Marketing, Pepco Holdings, Inc.
A series of high-profile incidents in 2012 and 2013 shook consumer confidence in Carnival Corporation and its 10 cruise lines. Learn the critical steps the brand took to engineer one of the most high-profile reputation recovery campaigns in the history of corporate America.
Senior Vice President and Chief Communications Officer, Carnival Corporation
Gain insights from two media powerhouses on the changing media and entertainment business, and hear the lessons they've learned along the way.
Senior Vice President, Communications, Turner Broadcasting
Executive Vice President, Marketing and Communications, The Weather Company
Get a revealing look at the evolving influencer landscape and learn a new methodology to activate a successful program.
Director, External Communications, IBM Cloud
Bandwagon opportunity or slippery slope? Hear how native advertising is challenging everything, and what that means for PR.
Editor in Chief, Integrated Solutions for Retailers
Director, PR Initiatives, Outbrain
Senior Vice President, Consumer Practice, PadillaCRT
According to studies, African American consumers are the trendsetters. Learn more about how to capture an overall greater market share and grow your brand’s bottom line by tapping into this consumer segment that is “hiding in plain sight.”
Alexis Davis Smith
President and CEO, PRecise Communications
Discuss how the process of real-time media analysis, cross–organizational reporting and communication analysis can help ensure your brand wins in 2016.
Gain tips to enhance speaker presence, as well as interview delivery and control techniques.
President, Wetherhead Communications
Learn how to incorporate unique scent, taste and touch elements into your PR plans to create multi-sensory magic.
Mike McDougall, APR, Fellow PRSA
President, McDougall Communications
Join this open discussion about what makes agency relationships work and what puts them in danger.
Mike Neumeier, APR
Principal, Arketi Group
Senior Director, Solutions Marketing, NetSuite
Director, Public Relations, Cox Communications
Has your strategy evolved alongside the health care industry? Learn to drive change and gain best practices for meeting the demands of different patient demographics.
President, Fathom Healthcare
Alisa Agozzino, Ph.D., APR
Assistant Professor, Ohio Northern University
Director, Brand, Marketing and Communications, St. Rita’s Health Partners
Explore communications strategies that enhance national and local advocacy campaigns, from civil rights to human rights to gender equality.
Lawrence J. Parnell
Public Relations Program Director and Associate Professor, The Graduate School of Political Management, George Washington University
Vice President, Communications, Human Rights Campaign
College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.
Walk through real-life scenarios that demonstrate how to bring your career back from the dead and breath new life into decomposed client relationships — and have your boss or clients eating out of the palm of your hand.
Martin Waxman, APR
Principal, Martin Waxman Communications
President, The Garrity Group
CEO, Clairemont Communications
Make smarter decisions, advise leaders more effectively and boost your credibility with three, often unknown, practical and actionable communication theories.
Managing Director, CRA, Inc.
Nancy Sharp Voith, APR
Managing Director, CRA, Inc.
This session features the Top Five Articles published in PRSA’s Public Relations Journal during the past year, and chosen by a subcommittee of the Journal’s Editorial Review Board.
Learn how to create the best content, write an effective pitch, research a thoughtful target media list and customize your media outreach.
Anne F. Isenhower
Principal, Anne Isenhower Communications LLC
Features Reporter, The Atlanta Journal-Constitution
Reporter, Airlines/UPS, Bloomberg News
Learn how to infuse more creativity into your traditional and digital PR tactics, from ad copy-style writing to design and photography.
Jason J. Sprenger, APR
President, Game Changer Communications
CEO, Pure Performance Communications
President, Geben Communication
Explore how encouraging employees to think about the possibilities of “What If ?” can enhance your leadership and revenue position.
Senior Partner and Managing Director, Porter Novelli
When a crisis strikes, how will top management act? Discover a process for crisis decision making that helps you break through barriers caused by stress, fear and resistance.
The Internet has shifted from a text-based to a video-based platform. Learn how to make your videos engaging and search-engine friendly, and boost your online SEO relevance.
Consultant, Go Glossy Media, PR & Marketing
Digital Media Producer, The Business Experience Show
By 2020, 50 billion objects will be connected to the “Internet of Things.” Learn the promise and pitfalls of the digital phenomenon as it extends to organizations.
David W. McCulloch
Senior Director, Corporate Communications, Cisco
Is bringing on a celebrity worth the cost and potential risks? Learn the ins and outs of working with celebrities, messaging, social media uses and communicating your brand to adoring fans.
Andrew J. McGowan
Visiting Professor, J. Mack Robinson College of Business, Georgia State University
President, Burns Entertainment and Sports Marketing
President, The Celebrity Source
Executive Director, National Media, Golin
Professional-quality metrics are essential, but costly. Discover tools and tips that help save time and money without compromising effectiveness.
Debra L. Bethard-Caplick, MBA, APR
Principal, Quicksilver Edge Communications
Chris Kennedy Orris
Account Executive, Oxygen PR
How do you develop the next generation of PR leaders? Gain insight from interviews with millennial PR professionals and the executives who hire and manage them.
Bryan H. Reber, Ph.D.
Professor, University of Georgia
Juan Meng, Ph.D.
Assistant Professor, University of Georgia
Mickey G. Nall, APR, Fellow PRSA
Managing Director, Ogilvy Public Relations
Individuals, departments and divisions create content but may not all be on the “same page.” Develop a one-page strategy to enable all stakeholders to be more effective.
Ann M. Gynn, APR
Editor, Content Marketing Institute