Oct. 23–25 | Indianapolis, Ind.
Saturday, Oct. 22
Sunday, Oct. 23
Monday, Oct. 24
Tuesday, Oct. 25
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How to get your boss to seek and use your advice now. Learn to give advice so powerfully that they’ll postpone meetings until you arrive, quote you after you leave, and act on what you recommend.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus
President, The Lukaszewski Group, a Division of Risdall Marketing Group
New channels abound, as do new threats. Yet no matter the media, you need a great story and an even better presentation. Learn the seven critical traits of a savvy spokesperson and techniques used in all interview formats, including on camera
Brad W. Ritter, APR
President, Brad Ritter Communications, LLC
In this overview of public relations and communications concepts, gain the knowledge and information you need to build your new career in the industry, whether you are a reporter, recent graduate or transitioning professional.
Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner
If only our recommendations were automatically approved just because we are experts in our field. Learn how to use hard data to reason with leaders and increase organizational influence.
Angela Sinickas, ABC, IABC Fellow
CEO, Sinickas Communications, Inc.
Learn how to do better work for your company or clients and prepare the best entries to compete for PRSA Silver and Bronze Anvil Awards.
Kelly Womer, ABC, APR, Fellow PRSA
Vice President and Partner, Linhart Public Relations
A “must” for prospective reviewers and academic programs. A panel of past PRSA chief executive officer/chairmen discuss how CEPR, “the global standard in public relations education” on four continents, is shaping the future of the profession globally. Learn how to prepare the next generation of professionals by conducting CEPR site visit reviews, and so much more.
Mickey G. Nall, APR, Fellow PRSA
Professor, Southeast Missouri State University
Gary McCormick, APR, Fellow PRSA
Owner/Principal, GMc Communications, LLC
What are the six criteria required for the application for Fellows membership? How can the GoodFellows program help you with the process? Get an introduction to the College of Fellows, online resources to support the application process, step-by-step information about completing the application and tips for writing a successful application. Information about the GoodFellows program will be featured and ample time will be provided for questions and answers.
Geri A. Evans, APR, Fellow PRSA
President, Evans PR Group
Anne M. Dubois, APR, Fellow PRSA
Managing Partner, Dubois Betourne & Associates
With public relations one of the fastest growing majors at most universities and colleges, there are too many open teaching positions and too few Ph.Ds to fill them. Professionals in PRSA can fill those teaching gaps — and play an invaluable role in the development of the next generations of public relations leaders — by becoming a part-time teacher. Learn how to test the waters and make the transition to full-time teaching.
Bob Pritchard, APR, Fellow PRSA
Instructor and Faculty Adviser, Lindsey + Asp, University of Oklahoma
Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA
Professor Emerita, Virginia Commonwealth University
Maria P. Russell, APR, Fellow PRSA
Professor, Public Relations; Director, Executive Education Programs, S. I. Newhouse School of Public Communications, Syracuse University
Proper preparation for a crisis will save time, money, customers, careers and, in the worst case of scenarios, lives. This dynamic workshop delves into the anatomy of crisis truths, categories of crisis, developing a crisis plan, and identifying and communicating with stakeholders.
Robert Weinhold, Jr.
Chief Executive, Fallston Group LLC
This session features the Top Five Articles published in PRSA’s Public Relations Journal during the past year, and chosen by a subcommittee of the Journal’s Editorial Review Board.
Fundamental human needs keep sports fans dedicated to losing teams. But it’s time to move past engagement — it’s time to look at the data behind belonging. This fascinating science is at the heart of PR’s next evolution.
Mike McDougall, APR, Fellow PRSA
President, McDougall Communications
New facilities, a cheating scandal, or a coach or student-athlete making headlines for the wrong reasons — university communicators often manage the strategy to move a university forward despite finding itself as a regional or national storyline. Explore how athletics can drive the image and brand of a campus, and what to do when a crisis erupts.
Vice President, Communications, National Collegiate Athletic Association
Associate Vice President, Communications and Senior Public Relations Strategist, Michigan State University
Influence marketing is a hot topic these days, and many of the skills used for media relations apply, just on a much larger scale. Hear the challenges, best practices and success stories in the fast-growing world of influencer and advocate marketing.
Senior Vice President, Product and Interim Managing Director, Canada, Cision
Head of Content and Strategy, TapInfluence
Inclusive language matters, not only to LGBTQ (lesbian, gay, bisexual, transgender and queer) persons, but to the businesses, agencies and organizations that employ them. Writers, practitioners and educators, as well as C-level spokespersons, must learn appropriate use of inclusive language in traditional and social media or risk a faux pas at best, or potential maelstrom at worst.
Reporter, Equality Beat, Indianapolis Star
Jaron M. Terry, APR, Fellow PRSA
President, Jaron Terry Communications Ltd.
Jacob B. Nash, MA
Founder and President, Margie’s Hope
How can PR and media professionals reap the benefits of great expert content? Learn how to better leverage the valuable resource of your own “invisible experts” and their insights to help drive market visibility and media engagement.
Executive Director, News and Communications, Wake Forest University
Senior Health Producer, Fox News Channel
Director, Business Development, ExpertFile
What drives trust across types of organizations and countries? This presentation digs deep into “trust issues,” and uncovers the perceived importance of trust drivers between a group of developed economies and a group of emerging economies over a five-year timeframe.
Bryan H. Reber, Ph.D.
Professor, University of Georgia
Michael Cacciatore, Ph.D.
Assistant Professor, University of Georgia
Senior Vice President and Executive Director, Edelman Square, Edelman
With people reading primarily on interactive devices, copy needs to be brief, bold and direct to attract attention. Unlock the secrets of effective Web content, and refine your writing processes to maximize flow and creativity.
President, WOBS LLC
Black Box thinking, a new way of analyzing crisis and failure, is something your boss will really pay attention to. Learn this useful technique in order to further establish your strategic credentials and have more impact on the C-suite.
Currently leading an agency? Considering striking out on your own? Three savvy, independent PR agency leaders share lessons learned on what it takes to start and grow your own business — be it a large company, or a small or virtual office.
President, Geben Communication
President, Big Leap Creative
Chuck L. Norman, APR
Owner/Principal, S&A Communications
CIA’s social media team will share lessons learned on: how to overcome organizational reluctance to engage new audiences, and how to avoid the pitfalls and reap the rewards of social media platforms.
Social Media Lead & Outreach, Office of Public Affairs, Central Intelligence Agency
Chief, Public Communications Branch, Central Intelligence Agency
During the drawdown of the longest NATO mission in history, organizational structure and internal communications played a key role in shaping public perception about the Global War on Terror. Hear a real-world retrospective analysis from the top civilian strategic communications advisor to the Afghan National Security Forces during 2013 to 2014.
Kimberly D. Osborne
C-SPAN Chair Professional-in-Residence, Purdue University
The role of the chief communications officer (CCO) is more integral today than ever before. Find out about emerging trends in this area from a recently published report that examines the transformation of the CCO role, as well as the communications function, and highlights emerging trends in how they are operating.
President, Arthur W. Page Society
Are your presentations suffering from “Death by PowerPoint” slides — dense with words and short on imagery? The rise of TED Talks is driving audience demand for presentations that are artful, minimalist and evocative. This how-to session will show you how to wow audiences with more visually compelling TED-style slides.
Corporate Communications Consultant, Rob Biesenbach LLC
Many brands struggle to go it alone, trying to break through in a crowded, noisy marketplace. Yet by choosing the right partner to meet your objectives, you not only share resources, you also increase PR ROI — a strategy implemented by a major real estate firm and explored in this interactive session.
President and CEO, CooperKatz & Company Inc.
Vice President, North American Communications, Coldwell Banker Real Estate
Vice President and Editor in Chief, CNET.com