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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, June 10
8:30–9:30 a.m.
Keynote Presentation

“The Quality Connection: Creating and Communicating Engaging Content”

Whether you’re trying to reach a travel writer, editor, blogger, producer or general consumer, quality is the key to successful communication. What is quality in travel communication and why is it important? Legendary travel writer and editor Don George will share what he's learned about creating quality over three decades as travel editor for The San Francisco Examiner, San Francisco Chronicle, Salon.com, Lonely Planet and National Geographic Traveler; how the quality connection has evolved as travel media have changed; and why that connection is more important now than ever.  

Don George is editor-at-large and book review columnist, National Geographic Traveler magazine; special features editor and blogger, Gadling.com; and editor, Geographic Expeditions’ online magazine, Wanderlust: Literary Journeys for the Discerning Traveler 

Register now!