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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, June 9
10:15–11:15 a.m.
Breakout Sessions: Set I

“Dive Into Digital: Go Beyond the Traditional Press Trip”

Go beyond the traditional press trip with the latest digital tips and approaches. Learn best practices for working with digital media, planning partnerships and using tools to reach new audiences with the help of bloggers. Discover the power of hashtags, holding contests and learning reporting techniques to determine your digital impact.
Lee Abbamonte, blogger and leading online travel journalist
Angie Orth
, writer, social media consultant and adventurer for travel, lifestyle, beauty and DIY
Marisa Langford, Florida destination specialist and marketing strategist, Trekaroo; executive director and founder, Fit Kids Playground
Moderator: Travis Claytor, APR, media relations manager, marketing, Busch Gardens

Register now!