May 21–24 | Palm Springs, Calif.
Monday, June 9
11:30 a.m.–12:30 p.m.
Breakout Sessions: Set II
Think outside the travel box to get exposure and enhance credibility for your brand. From hosting photo shoots for fashion magazines and sports teams to partnering with spa lines, recreational gear, consumer goods or technology brands, learn firsthand how partnering with lifestyle brands can broaden your media targets, drive tourism, attract new audiences and generate revenue for your hotel or destination. In this session, you will walk away with tips for identifying the right brands and successful approaches for garnering their interest.
Vicky Hastings, managing director, Maxwell PR + Engagement
Tami von Isakovics, director, restaurant public relations, Kimpton Hotels & Restaurants
Julie Freeman, executive vice president, managing director of public relations, MMGY Global