(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, June 9
11:30 a.m.–12:30 p.m.
Breakout Sessions: Set II
Master Track

“Partnering With Lifestyle Brands to Promote Tourism”

Think outside the travel box to get exposure and enhance credibility for your brand. From hosting photo shoots for fashion magazines and sports teams to partnering with spa lines, recreational gear, consumer goods or technology brands, learn firsthand how partnering with lifestyle brands can broaden your media targets, drive tourism, attract new audiences and generate revenue for your hotel or destination. In this session, you will walk away with tips for identifying the right brands and successful approaches for garnering their interest. 

Vicky Hastings, managing director, Maxwell PR + Engagement

Tami von Isakovics, director, restaurant public relations, Kimpton Hotels & Restaurants  
Julie Freeman, executive vice president, managing director of public relations, MMGY Global

Register now!