(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, June 10
1:30–2:30 p.m.
Breakout Sessions: Set IV

“No Sweat: Working With Fitness and Wellness Publications”

Which trends are getting the attention of editors and, ultimately, consumers? Does your travel offering need to tone or beef-up its appeal? From buzzwords to new lifestyle offerings, such as more fitness opportunities for the growing baby boomer population, you'll hear from national fitness and wellness editors on what's gaining strength in the industry. This presentation will also provide insight into how to shape up your pitches and the trends are making the cut.
Pam O’Brien
, executive editor, FITNESS  
Stephanie Pearson, contributing editor, Outside 

Moderator: Jamie Sigler, founding partner, J Public Relations

Register now!