May 21–24 | Palm Springs, Calif.
Tuesday, June 10
Breakout Sessions: Set IV
As the media landscape shifts to separate content for print and online, how do PR pros best approach gaining coverage on the digital side? Is simultaneous pitching of the same story to both print and online effective? What about reaching the digital-only outlets? Learn from digital editors what is of interest to them, including content creation and the best online pitches.
Lorrie Lynch, entertainment and lifestyle editor, AARP Media
Max Hartshorne, editor, GoNOMAD.com
Jess Moss, senior editor, MapQuest and AOL Travel