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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, June 10
2:45–3:45 p.m.
Breakout Sessions: Set V

“Making Headlines: Successfully Working With National News Bureaus”

National news distribution via print and television are some of the most desirable ways to garner exposure for your brand. However, what audiences want to learn, and the news outlets themselves, are always changing.
Discover best practices from a panel of producers and writers on how CVBs, hotels/resorts, activities/attractions, restaurants and other businesses can effectively work with news bureaus to generate invaluable coverage through national exposure.
Attendees will:

Darcy Bonfils, executive producer, The Weather Channel
Tamara Lush, Tampa Bay correspondent, Associated Press

Register now!