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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, June 10
4–5 p.m.
Breakout Sessions: Set VI

“Geotourism: Why it Pays to Promote ‘Sense of Place’”

Geotourism encompasses a destination’s assets of culture, heritage and natural environment. This collection of experiences illustrates a destination’s “sense of place.” As a holistic unique selling point, sense-of-place can boost tourism revenue and keep visitors coming back. Communities embracing geotourism practice sustainable destination stewardship, benefiting both residents and visitors.
In this presentation, media from a variety of notable publications will offer insights on authentic travel experiences, featuring examples, trends and story ideas.

Dennis Hockman, editor-in-chief, Preservation
Jonathan B. Tourtellot, geotourism editor, National Geographic Traveler
Stephanie Pearson, contributing editor, Outside 

Register now!