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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, June 10
4–5 p.m.
Breakout Sessions: Set VI

“The Reality of Television: Successfully Working With Production Companies”

Getting featured on television is still one of the most desirable ways to garner exposure for your brand. The ability to tell your story through sight and sound is second to none. However, landing a popular production is often easier said than done. Is having a compelling story good enough, or are producers looking for more than just a unique backdrop in a beautiful part of the world?
Our panel of reality television producers and destination marketing experts will share best practices and case studies on how CVBs, hotels/resorts, activities/attractions, restaurants and other businesses can effectively work with production companies to generate invaluable coverage through television exposure.
In this session, you will:

Irene Wong, executive producer/owner, IW Productions, Cooking Channel's "Unique Eats," "Unique Sweets" and "Man Fire Food with Roger Mooking"
Mindy Bianca, executive vice president, Gillies & Zaiser Public Relations
Colleen Kelly, executive producer and co-founder, Travel Film Productions, LLC

Register now!