(Banner graphic of PRSA 2016 Travel and Tourism Conference logo)

PRSA 2016 Travel and Tourism Conference

Houston, We Have a Solution

May 22–25 | Houston

Sunday, May 22

8 a.m.–6 p.m.Registration
Pre-Conference Events
(Not included in the basic conference registration fee.)
1 p.m.–4 p.m.“Travel Writing Workshop with a National Geographic Editor”
Andrew Nelson, travel editor, National Geographic 
11 a.m.–4 p.m.“Space Center Houston Tour”  SOLD OUT
12:30–2 p.m.“Market Square Architecture Walking Tour”
5–6 p.m.Newcomers Orientation
6–8 p.m.Opening Reception

Monday, May 23

8 a.m.–5 p.m.Registration
8:30 a.m.Breakfast
9–10 a.m.

Opening General Session
The Art of the Hero: Discovering the Secrets of Greatness”
Christopher McDougall, Author and Journalist

10:15–11:45 a.m.Roundtables

State Tourism
Hotel and Resorts
Agency/Individual Practitioner
Noon–1:30 p.m.Luncheon Keynote General Session
Southwest Airlines - Flying for Fun”  
Linda Rutherford, c
hief communications officer, Southwest Airlines
1:45–2:45 p.m.

Breakout Sessions: Set I

“Your 24/7 Go-To Tool: Content Strategies for Online Newsrooms”
J.D. Bowles , President & COO, iPR Software

“Blurred Lines: Connecting Bought and Earned Media Teams for Greater Success”
Candace Davis, Marketing & Public Relations Manager, Chattanooga Convention & Visitors Bureau
Kristen Malaby, Marketing Communications Manager, Americas, Tourism Australia

“Media Training The Art & Architecture of Powerful On-Camera Interviews”
Dee Dee Dochen, owner, DDD Marketing Communications

3–4 p.m.

Breakout Sessions: Set II

“Congrats, You’re a Manager: Leadership for Millennials” **
Anthony Shop, CEO, Social Driver

“Check In, Check Out: Evolving PR Roles in Hotels”
Nicole Lierheimer, director of Public Relations, Fairmont for Americas
Nina Beizai, Head of Communications,  Kimpton Hotels and Restaurants

“Client + Agency: A Love/Hate Relationship”
Lorri Shaban, APR,  president, True North Marketing + Public Relations
Jackie Wallace, director of public relations, Houston Zoo
Moderator: Jeffrey Ory, president,  il Stratega

4:15–5:15 p.m.

Breakout Sessions: Set III

“Building Advocates and Fin-atics Through Multimedia Storytelling”
Nicole Minadeo, Director, Communications & Public Relations, John G. Shedd Aquarium

“Today’s Reputation Management Equation: Monitoring Editorial and Consumer-Based Reviews” **
Daniel Lemin, author; principal, One Good Brand
Tarran Street, senior tech PR manager, Expedia

“10 Tips to Create a Celebrity Event the Media Will Love”
Noelle Aune, communications consultant, PR & media strategist, NA Communications
Brian Feit, owner, BMF Media

4:15–5:45 p.m.Hands-On Workshops
(Additional registration required.)

“(Bad) Video Killed the PR Star”
Ross Wells and Rebecca Wells, ZenFilm

 Sold Out - “Social Media Toolbox and a Guide to Planning Your Content Marketing Strategy”
Gathan Borden, vice president, marketing, Visit Lexington, Kentucky
Brian V. Matson, senior director, strategy and education, TwoSix Digital
5:45–6:30 p.m.SATW Associates Meeting
7–10 p.m.Dine-Around in Houston*
*Not included in the basic conference registration fee.

Tuesday, May 24

7:30 a.m.–5 p.m.Registration and Breakfast
8:30 a.m.Breakfast
9–10:30 a.m.General Session
“The Pitch: Finding PRSA Travel and Tourism’s Best Pitcher”
10:45–11:45 a.m.

Breakout Sessions: Set IV

“Are In-Flight Magazines Still Relevant?”
Leila Cobo, content director, NEXOS
Jay Heinrichs, editorial director, Southwest Airlines: The Magazine

“Can You Get Us on a National Morning Show?”
Scott McCrary, Emmy-winning freelance producer, CBS This Morning, Entertainment Tonight, Starwood and Kimpton
Patrick Gavin, CNN, The Reliable Source

Discover the LGBT Niche in Media"
David Duran, Freelance Journalist/Photojournalist/Writer
Ed Salvato, Co-founder, Editor in chief, ManAboutWorld Magazine

Noon–1:30 p.m.Keynote Presentation
“Observations From America”
Brian Unger, host, “Time Traveling With Brian Unger,” Travel Channel
2–3 p.m.

Breakout Sessions: Set V

“Going Platinum: Tapping into Luxury Travel”
Jackie Caradonio, travel editor, Robb Report
Sandra Ramani, freelance writer, Luxury Travel Market
Beth Weitzman, vice president, editorial director, national travel & beauty editor, Modern Luxury

“Role Reversal: How the Meetings Industry Is Influencing Destination Branding”
Dan Johnson, Chief Copy Editor/Writer, Smart Meetings
Beth Beuhler, contirbutor, Meetings + Events Media Group
Michelle Russell, Editor in Chief, Convene

“Next Up: Men’s Lifestyle Outlets”
Matt Meltzer, staff writer, Thrillist

3:15–4:15 p.m.

Breakout Sessions: Set VI

“Dig Deep into Digital: Effectively Working with Digital Editors”
Max Hartshorne, editor, GoNomad
Kaitlin Ahern, editor, Parents.com

“Bye, Bye Foodie: Food Media Dish on Authentic Storytelling”
Betsy Andrews, editor at Large, Rodale’s Organic Life
Hannah Hayes, associate editor, Southern Living

"The Ball's in Your Court"
Matt Swenson,
Online managing editor, Connect Sports
J. Talty O’Connor, Founder & Chairman of Covey Communications Corp. SPORTS Events magazine

4:30–5:30 p.m.

Breakout Sessions: Set VII

“Editors and Writers: Dynamics of the Relationship”
Susan Barnes, freelancer and travel journalist
Amber Gibson, food and travel journalist
Catharine M. Hamm, Travel Editor, Los Angeles Times

“Tantalizing the Tastemakers: What It Takes in Today’s Media Landscape”
Jeremy Berger, Senior Editor, Gear Patrol
Bianca Postereli, Editorial Director at Mode Media
Joel Johnson, freelancer

“Living on the Edge: Adventure Panel”
Mary Anne Potts, director, adventure editorial, National Geographic
Ben Masters, producer/independent filmmaker

7–9 p.m.Media Mixer
“A Taste of Houston at the Astorian”

Wednesday, May 25

8 a.m.–NoonRegistration
8:30–9 a.m.Networking Breakfast
9–10 a.m.Roundtables
10:15–11:30 a.m.General Session
“Editor’s Roundtable: The Evolution of Media”
Arnie Weissmann, Editor in Chief, Travel Weekly, Senior Vice President, Editorial Director, Travel Group, Northstar Travel Group
Andrew Nelson, Travel Editor, National Geographic
Nancy Trejos, Travel Editor, USA Today

**Designated Master Track