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Sunday, May 22          


8 a.m.–6 p.m. Registration 
Pre-Conference Event*
*This event is an additional fee, which is TBD. It is not included in the basic conference registration fee (includes continental breakfast, lunch and transportation).
5–6 p.m.Newcomers Orientation
6–8 p.m.Opening Reception

Monday, May 23


8 a.m.–5 p.m.Registration
8:30 a.m.Breakfast
9–10 a.m.General Session
10:15–11:45 a.m.Roundtables
State Tourism
Hotel and Resorts
Agency/Individual Practitioner
Noon–1:30 p.m.Luncheon Keynote General Session
1:45–2:45 p.m.Breakout Sessions: Set I 
"Your 24/7 Go-To Tool: Content Strategies for Online Newsrooms"
"Blurred Lines: Connecting Bought and Earned Media Teams for Greater Success"
3–4 p.m.Breakout Sessions: Set II
"Congrats, You're a Manager: Leadership for Millennials" **
3–4 p.m.Breakout Sessions: Set III
"Why Wait for the Media? Storytelling Tips Direct From Disney"
Victoria Lim, managing editor, Walt Disney World Public Relations and External Communications
"Today's Reputation Management Equation: Monitoring Editorial and Consumer-Based Reviews" **
4:15–5:45 p.m.Hands-On Workshops (Additional registration required.)
"(Bad) Video Killed the PR Star"
"Social Media Toolbox and a Guide to Planning Your Content Marketing Strategy"
Gathan Borden, vice president, marketing, Visit Lexington, Kentucky
Brian V. Matson, senior director, strategy and education, TwoSix Digital
5:45–6:30 p.m.SATW Associates Meeting
7–10 p.m.Dine-Around in Houston*
*Not included in the basic conference registration fee.        

Tuesday, May 24


 7:30 a.m.–5 p.m.Registration and Breakfast
8:30 a.m.
9–10:30 a.m.General Session
"The Pitch: Finding PRSA Travel and Tourism's Best Pitcher"
1:30–2:30 p.m.Breakout Sessions: Set IV
"Are In-Flight Magazines Still Relevant?"
"Can You Get Us on a National Morning Show?"
Noon–1:30 p.m.Keynote Presentation
"Observations From America"
Brian Unger, host, "Time Traveling With Brian Unger," Travel Channel
2–3 p.m.Breakout Sessions: Set V
"Going Platinum: Tapping Into Luxury Travel"

"Role Reversal: How the Meetings Industry is Influencing Destination Branding"
"Next Up: Men's Lifestyle Outlets"

3:15–4:15 p.m.Breakout Sessions: Set VI
    "Dig Deep Into Digital: Effectively Working With Digital Editors"
"Bye, Bye Foodie: Food Media Dish on Authentic Storytelling"
4:30–5:30 p.m.Breakout Sessions: Set VII
"Editors and Writers: Dynamics of the Relationship"
"Tantalizing the Tastemakers: What It Takes in Today's Media Landscape"
7–9 p.m.Media Mixer: "A Taste of Houston at the Astorian"

Wednesday, May 25


8 a.m.–NoonRegistration
8:30–9 a.m. Networking Breakfast  
9–10 a.m.Roundtables
10:15–11:30 a.m.General Session
**Designated Master Track