To help address MBA candidates’ lack of training in strategic communications, PRSA created a turnkey program to help business school educators introduce an MBA-level course in strategic communications.
This program is based on course curricula developed over three decades by Paul Argenti, professor of corporate communications at Dartmouth College’s Tuck School of Business. Developed with the support of the Arthur W. Page Society and the PRSA Foundation, the course incorporates flexible full-semester, “mini-mester” and seminar formats to accommodate adoption by the nation’s MBA programs. More information.
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