One of the strategic goals for the Public Relations Society of America (PRSA) is to support and develop research that advances thought leadership and that can be applied by practitioners in their day-to-day work. From PRSA’s Public Relations Journal (a quarterly, peer-reviewed virtual publication which disseminates academic research) to practical research into matters of general interest, research has been a staple of PRSA’s service to the public relations community.
PRSA has consistently sought to partner with leading organizations and institutions that can complement PRSA’s own research efforts. Contact Randi Mason, Research and Content Manager, for more information.
PRSA has a detailed policy and procedure for granting academic research requests. Members of the PRSA Research Committee evaluate submissions and approve or deny requests on a quarterly basis. At least one member of the research team must be a member of PRSA in good standing for an application to be approved.
Are you a PRSA or PRSSA member who has participated in a survey approved by the PRSA Research Committee? Following a survey’s completion, researchers provide an executive summary of their findings to PRSA. These summaries include a brief description of the project, including a survey’s response rate and key findings for the public relations profession. A list of these executive summaries can be found here.
A list of recent online survey projects distributed to PRSA and PRSSA members can be found here. This list includes the topics of the projects and researcher contact information.