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5 questions to ask when writing news releases

February 28, 2013

There isn’t anything revolutionary about the concept that journalists must examine with each press release that they receive and determine whether it is newsworthy enough to pursue a story. That’s why it has become increasingly important that we, as PR pros, do our homework. Press release writing takes research, time and skill. We all strive for a message that drives results and catapults our clients into mainstream media.

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Regina Luttrell, Ph.D. Regina Luttrell, Ph.D., is an assistant professor of public relations and social media in the department of English Language and Literature at Eastern Michigan University. Follow her on Twitter @ginaluttrell.

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