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Objective to be effective: Social index reveals Fortune 100 brand impact

April 2, 2013

According to recent research, social media impact is based primarily on five elements, each representing a pathway to better customer engagement and more actionable social metrics.

These social media effectiveness tenets will help you gain a better understanding of where your audiences reside and can help your engagement strategies more clearly address people’s needs and preferences based on demographics including race, education and income.

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Ryan Zuk, APR Ryan Zuk, APR, is a media and analyst relations professional, Phoenix PRSA Chapter member and Sage North America representative. Zuk can be reached @ryanzuk on Twitter. He also blogs at
Email: ryanzuk at gmail dot com

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