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A Culture of Communication: Your Most Important Audience Is All Around You

May 1, 2013

Too many organizations approach communications tactically rather than strategically. They identify their audiences and start communicating, without stopping first to prioritize their audiences.

Identification is not enough. You need to determine which audiences are most important and which you need to communicate with first and most often. Prioritization isn’t easy, except when it comes to naming your most important audience.

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Dan Ward, APR Dan Ward, APR, is vice president and partner at Curley & Pynn Public Relations Management. He has more than 20 years of experience and is a proud University of Central Florida graduate.
Email: DWard at

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