Your Public Relations and Communications Community

Connecting with journalists on today’s open Web

May 1, 2013

Readers who access news online or via mobile devices daily have increased from 34 to 39 percent since 2010. When Pew accounts for other digital sources such as social media, emails and podcasts, the average rises to 50 percent — just below television’s daily audience and ahead of print and radio.

While these statistics do not surprise PR practitioners, the continued growth of digital and social news consumption raises the question of whether our spokesperson training approaches address this trend.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Sign up for a free MyPRSA account and access exclusive PRSA resources.

Ryan Zuk, APR Ryan Zuk, APR, is a media and analyst relations professional, Phoenix PRSA Chapter member and Sage North America representative. Zuk can be reached @ryanzuk on Twitter. He also blogs at
Email: ryanzuk at gmail dot com

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.