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Keeping in tune: Let’s retire the old communications audit

July 2, 2013

One of the first things any new manager should do when taking on a new leadership role is take stock of what has and has not been done before, and what has and has not worked well in the past. This is a natural process that oftentimes doesn’t fall under any particular communications discipline.

With that in mind, I would like to retire an old communications term and nominate an updated one. My recommendation: Retire the phrase “communications audit.” My nomination: Simply call it a communications performance assessment.


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Tim O'Brien, APR Tim O’Brien, APR, owns O’Brien Communications, an independent corporate communications practice in Pittsburgh. Email: Twitter: @OBrienPR.

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