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Looking for understanding with LGBTQ stories

July 2, 2013

Mainstream media coverage of and social media commentary about LGBTQ-related topics can provide PR practitioners with additional information to strategically tailor their communications with.

While following the news is a key part of communicators’ daily tasks, it is insufficient and inadvisable to use mainstream media alone for preliminary insight. Rather, it is imperative that your research includes your potential target audience’s niche media outlets and consumers’ feedback within these outlets and other social media sites.

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Laurie M. Phillips, Ph.D. Laurie M. Phillips, Ph.D., is assistant professor of public relations in the School of Journalism and Communication at the University of Oregon. Her research centers on strategic communication and LGBTQ audiences.

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