Your Public Relations and Communications Community

Making a New Year’s Resolution That You Can Actually Keep

January 31, 2014

By the time you are reading this, it will be mid-February, 2014.

You probably made New Year’s resolutions a month and a half ago, and now maybe you’re feeling a bit guilty that you’ve slipped on them a bit or simply decided that they weren’t such a good idea in the first place — at least, if you’re like me.

But what about making a measurement New Year’s resolution?

Here are a few suggestions that are pretty simple and straightforward, but can go a long way toward making the PR work you do more meaningful to your clients, company or organization.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Sign up for a free MyPRSA account and access exclusive PRSA resources.

David B. Rockland, Ph.D. David B. Rockland, Ph.D., is partner/CEO and managing director for the research and change communications businesses at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both areas.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.