January 31, 2014
Few people read to the end of an article. I have little confidence that you will read to the end of this article, even though the final thought may change your life and career.
With every article, readers make several judgments as to whether they should move on or read on.
What if you began with that thought every time you write something?
Would you change the way you write to make it more compelling?
Here are three things that you can do to produce words that resonate with your audiences and increase the chance that your audiences want to read or hear more about your topic.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.