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Insights Versus ‘Unsights’

February 25, 2014

I think that 2014 is going to emerge as the year of the insight.

There is a swell of activity suggesting that research is important, but insights based on that research are what we need for great communications work.

But what exactly is an insight, and how would you know if you had one versus just a research finding?


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David B. Rockland, Ph.D. David B. Rockland, Ph.D., is partner/CEO and managing director for the research and change communications businesses at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both areas.

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