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Not Yet on Board with Social Media? You May Already Be Left Behind

February 27, 2014

Social media cannot be elevated from the tactical to the strategic if it continues to be boxed in or siloed.

While its evolution has been breathtaking — a day does not go by that I don’t marvel at what a remarkable time we live in, to literally see technology change the world, minute by minute — it must be invited to sit at the family table, not banished to the kids’ corner.


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Shonali Burke Shonali Burke is president and CEO, Shonali Burke Consulting, Inc. Burke is also adjunct faculty at Johns Hopkins University, and publisher of the popular PR and digital media blog, Waxing UnLyrical. Twitter: @shonali.

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