Your Public Relations and Communications Community

Smarter, Not Harder: Marrying Content Creation

August 1, 2014

This piece was adapted from a June 9 presentation at PRSA’s Travel and Tourism Conference in Tampa.

We work hard to give journalists the most compelling features for their publications, write articles for our business’ publications, and craft great stories for our customers or visitors. But, we don’t have to work harder for content creation — just smarter. Many believe that content is king, but I’m here to tell you that context is.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Linea Gagliano Linea Gagliano is a communications professional with 20-plus years’ experience in the hospitality and tourism industry and is passionate about the positive impact that travel has on our lives, both economically and personally. She is a storyteller and grammar nerd, making her the perfect fit in her role as global communications manager at Travel Oregon.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.