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Write a Better Boilerplate

By Ann Wylie

June 4, 2012

The boilerplate’s ubiquity makes it important. An organization uses the copy over and over again. Depending on the scope and reach of your media relations efforts, reporters and editors might publish your boilerplate thousands of times, exposing it to thousands of consumers.

So what goes into a good boilerplate? To decide, think like your reader.

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