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Can PR and advertising play nicely together? 5 tips for agency integration

July 3, 2012

The daunting task of integrating the PR function into an advertising or creative design agency is a challenge for many professionals. There are numerous roadblocks when creating a credible, respected PR department that seamlessly assimilates into an established advertising agency. But how do you play the integration game and win?

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Ralph J. Davila, APR Ralph J. Davila, APR, is the global thought leadership & executive engagement leader at EY. He works with global executives and stakeholders to coach and mentor them on individualized social strategies. He is former president and current Assembly delegate for the Akron Area PRSA Chapter.

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