Your Public Relations and Communications Community

The physician’s prescription for success: New private practices are finding PR counsel essential

July 3, 2012

The once-popular solo medical practitioner model is now giving way to the idea of larger practices that incorporate multiple physician specialties under the management of one large group practice.

As a result, many small medical groups are turning to PR consultants to help them create awareness for their practices and communicate with their patients more efficiently. Also, independent medical practices are realizing that they need to stay in step with changing reimbursement structures from insurance companies and the government. Payments to physicians in the future will be based as much on patient outcome as the cost of services.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Ellen Crane Schulman, APR Ellen Crane Schulman, APR, has more than 30 years of experience in public relations. She worked for Alcoa, Hill and Knowlton and American Airlines before opening her own firm in 2000. Website:

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.