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What’s in a name? Beware before you brand

July 3, 2012

So, you have decided to launch a new product or service. After several brainstorming sessions, you selected a new brand name. After some background research, you find that other companies aren’t using the proposed name. At this stage, you are ready to direct your trademark attorney to immediately file a trademark application to protect your new brand, right? ... Well, not so fast.

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Bob Felber Bob Felber leads the Intellectual Property Practice Group at Waller Lansden in Nashville, Tenn. For more than 25 years, he has counseled clients on IP matters with an emphasis in the areas of domestic and international brand clearance and protection, domain name disputes, product distribution and franchising.
Email: Bob.Felber at

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