Your Public Relations and Communications Community

It’s not easy being green: The risks of environmental claims

August 1, 2012

In today’s market, many consumers seek environmentally friendly options when they shop. Not surprisingly, many manufacturers are eager to market their products as “green” or “sustainable” in an effort to appeal to this audience.

However, advertisers should be aware that the Federal Trade Commission (FTC) imposes limits on the commercial use of these terms as part of its effort to prevent misleading and deceptive trade practices.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Bob Felber Bob Felber leads the Intellectual Property Practice Group at Waller Lansden in Nashville, Tenn. For more than 25 years, he has counseled clients on IP matters with an emphasis in the areas of domestic and international brand clearance and protection, domain name disputes, product distribution and franchising.
Email: Bob.Felber at

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.