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Guiding Ethical Decision Making in a Crisis

January 9, 2014

How will the leaders of your organization react in a crisis?

The answer may lie in the “fight or flight” phenomenon first identified by American psychologist Walter Cannon in the 1920s. Fight or flight describes how humans and animals react to threats to survival. Could this instinct for self-preservation be the reason why some leaders make unethical decisions?

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Joan Gladstone, APR, Fellow PRSA Joan Gladstone, APR, Fellow PRSA, is CEO of Gladstone International, a crisis communications firm based in Laguna Beach, Calif. Learn more by visiting or by following her on Twitter: @JoanGladstone.

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