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12 Shareholder Traps to Avoid: Why Organizations Underinvest in Public Relations

April 9, 2014

When a crisis hits, management typically focuses on damage control and reputation repair. Yet a few far-sighted organizations are actually able to seize the opportunity to improve their long-term standing in the eyes of their external stakeholders.

These successful organizations are not only able to address the concerns and allegations thrust on them but also highlight positives that stakeholders remember long beyond the crisis.


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Witold Henisz Witold Henisz is the Deloitte & Touche Professor of Management in Honor of Russell E. Palmer, former managing director at the Wharton School at the University of Pennsylvania. He received his Ph.D. in business and public policy from the Haas School of Business at the University of California, Berkeley. He is the author of “Corporate Diplomacy” (Greenleaf Publishing, April 2014).

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