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Story Time: Bringing Business Speeches to Life

April 12, 2012

We’ve all been there: You’re sitting in the audience, watching a business leader speaking in monotone. He or she is going through a detailed PowerPoint presentation without an end in sight when you suddenly hear, “You know, that reminds me of a story.” You and the rest of the audience are suddenly awake. The speaker now has your undivided attention — he or she has finally made a connection.

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Jim Holtje Jim Holtje is author of “The Power of Storytelling: Captivate, Convince or Convert Any Business Audience Using Stories from Top CEOs.” Holtje serves as the director of public affairs and speechwriting at the McGraw-Hill Companies.

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