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Preserving Reputation: How to Protect One of Your Most Important Business Assets

April 12, 2012

Companies routinely put systems in place to protect core business assets, such as brand equity and physical infrastructure. Now, companies are allocating resources to protect an asset of comparable importance: reputation.

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Micho Spring Micho Spring is chair of Weber Shandwick’s Global Corporate practice. She has also held senior management positions in government and business.
Email: mspring at

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