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Picking and Choosing: Content Strategy in the Age of Opportunity Overload

April 12, 2012

Today, there is almost too much opportunity to connect. There are too many things to say, show, demonstrate, photograph and post, to the point that it is overwhelming. The term “content strategy” is gaining favor to describe how to deal with this kind of opportunity overload. People or organizations can’t take advantage of every opportunity to connect or have the ability to create rich content that will captivate every community that they seek to reach.

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Aaron Long is vice president, professional services, with the Houston-based Schipul — The Web Marketing Company (

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