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“Understanding Marketing Automation Systems: An Agency Revenue Stream Rooted in Content Marketing,”

A Counselors Academy Webinar - Recorded on August 21, 2014.

During this webinar, learn:

  • What is marketing automation?
  • How do the major marketing automation technology tools stack up?
  • How does this technology tie in to content marketing and public relations?
  • What kind of measurement does this permit?
  • What benefits does this offer to agencies?
  • How can firms generate revenue through a practice like this?

Presenter: Micky Long, Vice President and Lead Nurturing Practice Director for Arketi Group

Micky Long, vice president and lead nurturing practice director, Arketi Group,draws on more than 25 years of B2B technology marketing, public relations and analyst experience. He has helped deliver revenue and market share results for companies like IBM, Tech Data, MAPICS, Siemens, Indus International, Hayes and others. Most recently, Micky was lead technology industry analyst with Aberdeen Group’s Strategic Service Management practice, where he produced major research benchmark studies, conducted nearly 100 strategic briefings with software and technology vendors and was a lead speaker at conferences and webcasts within the technology community.

From driving multi-million dollar, multi-country marketing programs for IBM Global Network, to generating more than 100,000 sales leads for a data storage company, to helping revitalize the brand of an enterprise software company, Micky understands marketing’s role in increasing market share and improving revenue growth. In fact, while he was at Hayes, he was part of the initial team that grew the company from $12 - $170 million in two years.

Micky is involved in the technology marketing community, serving on the board of TAG Marketing Society, of which he is also the former board president. He is on the board of advisors for Sales and Marketing Executives International’s (SMEI) Atlanta chapter. He is a past board member of the Southeastern Software Association. Micky has a BS in Communications from Temple University.


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