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Richard J. Batyko, APR, Fellow PRSA

Executive Director, Communication and Marketing 
YMCA of Greater Cleveland

Richard (Rick) J. Batyko, APR, Fellow PRSA has more than 30 years of Fortune 100 and nonprofit public relations, marketing and brand management experience. Currently, he is serving as Executive Director of Marketing and Communications for the YMCA of Greater Cleveland. YMCAs across the country focus on youth development, healthy living and social responsibility.

 

Prior to the YMCA, Batyko served as senior vice president for marketing, communications and development for Team NEO; director of communications for Babcock & Wilcox; director of communications and brand management at Bendix; manager, e-media and news management at Honeywell International; and as an officer and vice president for marketing and communications at The Cleveland Foundation.

 

Batyko is a graduate of Ohio University’s E. W. Scripps School of Journalism with a major in public relations and he also received his master’s degree in public relations from Kent State University. He has served as an adjunct faculty member at Kent State University’s College of Journalism and Mass Communication, teaching courses in the Masters of Public Relations program.

 

Additionally, Batyko is a past president of the Greater Cleveland and the Akron Area Chapters of PRSA and past chair of PRSA’s East Central District’s Board of Directors. He has presented at a number of PRSA’s international and regional conferences, chaired or held positions on several national committees and has been a delegate at six national assemblies. Most recently, he served on the 2013 College of Fellows Selection Committee and co-chaired the 2014–2016 College of Fellows Strategic Planning Committee. He currently serves as a member of the PRSA Investment Committee.

 

For his service to the profession, Batyko was inducted into PRSA’s College of Fellows in 2009. In 2013, the PRSA Greater Cleveland Chapter presented him with its Lighthouse Award that acknowledges a senior-level practitioner for contributions to the field and the community. In 2017, he was part of a collaboration that won two Silver and one Bronze Anvil awards. In 2018, he was awarded the East Central District’s Platinum award for service to the profession, the District and the community.

 

His writings have appeared in an ABC-CLIO book on advertising titled, “We Are What We Sell” (2014); in a University of Akron Press book on community-building economic development titled, “Under the Rustbelt” (2015); and in a Praeger book titled, “Debates for the Digital Age” (November 2015). He has been published in the Public Relations Journal, among other outlets.