6 Comms Trends to Watch This Year
By Shalon Kerr
January 2024
Artificial intelligence (AI) has had the greatest impact on our profession since the advent of social media and the internet. It’s going to make our daily tasks easier by boosting productivity, but it will make reputation management harder with its potential to propagate disinformation at speed.
Ultimately, AI will change how we work forever, so unsurprisingly, most of the PR trends to watch this year are AI-driven.
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Shalon Kerr
Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications. In 2018, she founded PR-it, a health-care PR firm powered by a global collective of independent PR, medical communications and creative experts who are curated into virtual dream teams to deliver projects.
