Embracing Change in Your Career
By John Walker
August 2025
Summer represents a time when we tend to slow down — vacations, sunshine and a welcome break from the daily grind. However, for PR professionals, this quieter season provides the perfect opportunity to reflect, reset and reimagine what’s next. It’s not a pause; it’s a pivot point that you can use to focus on your professional future.
Just as our techniques and goals change with the seasons, our plans change as well. These changes could be as small as the weather affecting your plans for the day to as large as a life change impacting your entire career path. Owning a small business for nearly a decade has taught me a multitude of lessons — with the biggest one being that change in the workforce is inevitable. It can look like a new client reaching a milestone with the help of the agency, or it could be losing a key team member and learning to adapt.
John Walker
John Walker is founder and managing partner of Chirp, an integrated brand-marketing, communications, digital and PR agency for high-growth companies. He is also an adjunct professor at Georgia State University’s Robinson College of Business, and serves on the Executive Committee of PRSA’s Counselors Academy.
