Innovation Begins With Asking Why

Curiosity is often seen as a trait, not a tactic. But in communications — where we’re tasked with turning complex ideas into messages that move people — the real innovation happens when we weave curiosity into our process, not just our personality.  

Curious teams do more than check boxes. They ask “why” before “how.” They uncover insights and dig deeper to uncover the story before developing the strategy. For teams striving to drive innovation, unlock creative breakthroughs and deliver impactful work, curiosity isn’t just a nice-to-have — it’s a foundational skill. The ability to pause and ask the right questions can be the difference between just doing the job and doing something extraordinary.