Single-Source Platforms and ‘Info Snacking’
By Rachael Van Cleave, MBA, APR
August 2025
I was recently dragged into a product demo.
As communication and PR professionals, we get constantly pitched on products, services, things that “will change our lives,” and the claims keep coming. Most of the time I shrug them off because I look for solutions when I have a problem I need to fix, not a solution in search of a problem I didn’t know I had.
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Rachael Van Cleave, MBA, APR
Rachael Van Cleave, MBA, APR, is a Silver Anvil Award-winning communications professional with experience across private, nonprofit, and government sectors. She currently serves as vice president of the Utah PIO Association and is a member of the PRSA PAG Professional Interest Section. She leads communications for her hometown, the City of South Jordan, with a passion for transparency and equity.
