What PR Pros Can Do Now to Plan DEI Content
By Bernadette Adams Davis, APR
January 2024
Diversity, equity and inclusion. Belonging. D&I. Whatever you call it — DEI has become a key element of organizational communications, particularly in the past three years. As we start a new year, communicators have an opportunity to help bolster initiatives even as anti-DEI efforts have escalated in recent months across multiple sectors.
Many communicators have learned this work on the job and grown their expertise over the past few years. We’ve discovered ways to incorporate DEI messages into employee communications, external communications, executive communications and PR strategies. But simply slipping DEI into those communications reinforces the notion that DEI is a separate pursuit, or worse, a “nice extra.”
Prepare yourself now with solid reasoning and solid facts to change that thinking. Consider these tips for better incorporating DEI into your communications.
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Bernadette Adams Davis, APR
Bernadette Adams Davis, APR, is founder and chief strategist of Bernadette Davis Communications, a corporate communications agency based in Texas. Before starting her agency, Bernadette held communications roles at Walt Disney World Resort, the Florida A&M University College of Law and Cox Interactive Media. She has served on the boards of both the Orlando and Dallas PRSA Chapters.
