What the Media Says PR Pros Get Wrong
By Jenny Selber Gustafson and Julia Bernstein
October 2025
Public relations is built on connections — especially with the media. Yet in the rush of day-to-day work, it’s easy to overlook the small details that matter most.
To help us see where PR pros can do better, we asked members of the media to share candid feedback on what works, what doesn’t and where we’re falling short. Here’s what they had to say:
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.
Jenny Selber Gustafson
Jenny Selber Gustafson is the founder of the Houston-based Like Minds Communications.
Julia Bernstein
Julia Bernstein is the senior PR and special projects strategist at the Houston-based Like Minds Communications.
