Richard J. Batyko, APR, Fellow PRSA
: richard.batyko@prsa.org

Executive Director, Marketing
YMCA of Greater Cleveland


Rick is the Executive Director of Marketing for the YMCA of Greater Cleveland, which covers six counties and 11 facilities in Northeast Ohio. YMCAs across the country focuses on youth development, healthy living and social responsibility.

Rick Batyko, APR, has more than 30 years of Fortune100 and nonprofit public relations, marketing and brand management experience. Currently, he is serving as senior counsel to Dix & Eaton, an integrated communications and public relations firm.

Prior, Rick served as senior vice president for marketing, communications and development for Team NEO. Team NEO works with state, regional and local economic development organizations for business attraction, retention and expansion in Northeast Ohio; as director of communications for Babcock & Wilcox; as a director of communications and brand management for AlliedSignal; as manager, e-media and news management at Honeywell International; and most recently as an officer and vice president for marketing and communications at The Cleveland Foundation. He began his career in PR leadership roles with Rio Grande University and Lake Erie College.

Education, teaching:

Batyko is a graduate of Ohio University’s E. W. Scripps School of Journalism with a major in public relations, and received his Master of Arts in public relations from Kent State University in 2012. He holds his Accreditation with the Public Relations Society of America (PRSA) and is an adjunct faculty member at Kent State University’s College of Journalism and Mass Communication, teaching courses in the Masters of Public Relations program.

PRSA involvement:

He is a past president of the Greater Cleveland and the Akron Area Chapters of the Society and past chair of PRSA’s East Central District’s Board of Directors. He has presented at a number of PRSA’s international and regional conferences, chaired or held positions on several national committees and has been a delegate at six national assemblies. Most recently, he served on the 2013 College of Fellows Selection Committee, co-chaired the 2014–16 College of Fellows Strategic Planning Committee and is currently a member of the PRSA Investment Committee. He is a Champion for PRSSA.

For his service to the profession, Batyko was inducted into PRSA’s College of Fellows in 2009. In 2013, PRSA Greater Cleveland Chapter presented him with its Lighthouse Award that acknowledges a senior-level practitioner for contributions to the field and the community.

Published works:

His writings have appeared in an ABC-CLIO book on advertising titled, “We Are What We Sell” (2014); in a University of Akron Press book on community-building economic development titled, “Under the Rustbelt” (2015); and in a Praeger book titled, “Debates for the Digital Age” (November 2015). He has been published in the Public Relations Journal and in other outlets.

Personal:

Batyko’s son, Bobby, is a graduate of Kent State University in public relations and is social media strategist for University Hospitals in Cleveland. His daughter, Erica, is also a graduate of Kent State University and works for an integrated ad/PR firm Marcus Thomas in Cleveland. His wife, Mary, is an English as a Second Language tutor for Akron Public Schools.