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PRSA Reveals Winners of 2017 Silver Anvils

NASA’s “Year in Space” Campaign Wins ‘Best of Silver Anvil’ Award NEW YORK, June 8, 2017 — The Public Relations Society of America (PRSA) announced the winners for communication industry’s esteemed Silver Anvil Award, representing the best in strategic and influential public relations programs spanning a wide range of categories and sectors. PRSA bestowed 56 Silver Anvils and 68 Awards of Excellences at the annual PRSA 2017 Silver Anvil Awards Ceremony held in New York City on June 8, 2017.

NASA received the evening’s highest honor, the Best of Silver Anvil Award. The award, was presented to Ellen Ochoa, Ph.D., Director, NASA Johnson Space Center for its “Year in Space: Communicating NASA’s Historic One-Year Mission from Space to Ground” program. The integrated communications campaign included opportunities for the media and students to speak live with astronauts onboard the International Space Station, showcased diverse activities aboard the world’s only orbiting laboratory and collaborated with TIME magazine to produce a series of products for TIME and TIME for Kids and 20th Century Fox Entertainment on the Oscar-nominated film “The Martian.”

Content creation and brand journalism proved to be instrumental for creative story-telling in today’s more digital-friendly and mobile environments. Campaigns such as “Year in Space: Communicating NASA’s Historic One-Year Mission from Space to Ground,” underscore relevancy through digital storytelling and demonstrate that massive branded content creation has the power to amplify messaging and resonate with audiences providing the ability to entertain, educate and create an invigorated and robust narrative.

“Our One-Year Mission was a significant milestone in the ongoing adventure of human space exploration. From it, and every mission, we learn what it takes to live and work in space, while inspiring and exciting a new generation of explorers to reach for the stars,” said Ochoa. “Through our dynamic communications, we strive to bring the world along on our voyages as we explore for the benefit of humanity. We thank the Public Relations Society of America for recognizing our team of communicators who work to share our human space exploration story, as we prepare for a future journey to Mars.”

The Silver Anvil continues to be the hallmark of our industry, honoring the most talented professionals who represent the best of the communications industry,” said PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA. “The scope and scale of this year’s entries reflect the ever-changing and dynamic nature of campaigns that support social, societal and real-time issues. Our members continue to leverage an increasingly integrated approach to engage audiences and increase the relevance of their organizations.

About the Public Relations Society of America

PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members comprised of communications professionals spanning every

industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA).

Contact:

Annmarie Gioia

PRSA

Director, Integrated Communications

Annmarie.Gioia@prsa.org

212-460-0307

 

PRSA Reveals List of Finalists for the 2017 Silver Anvil Awards

NEW YORK (March 29, 2017) – The Public Relations Society of America (PRSA) announced the finalists for the communication industry’s esteemed Silver Anvil Award, representing the best in strategic and influential public relations programs.

The top campaign in each respective category will win a Silver Anvil, and the finalists in each category will take home an Award of Excellence. Winners will be announced at the PRSA 2017 Silver Anvil Awards Ceremony on June 8, 2017 to be held at the AXA Equitable Center in New York City.

Ketchum ranked highest with 9 finalists followed by Edelman and Padilla with 8, Exponent with 5, LDWWgroup and Carmichael Lynch Relate with 4, Fleishman, Cohn & Wolfe, Burson, Ogilvy and C+C with 3.

A common trend among this year’s categories was the scope and expansion of entries that went well beyond traditional media relations. Social media has continued to become an increasingly important element of overall media campaigns.  At the core of the campaigns, judges saw more varied, creative avenues used to disseminate stories and messages, with a more concerted effort to evoke emotion, create meaningful behavioral change, underscore relevance and contribute to an outcomes-driven evaluation.

Additionally, members continue to embrace an integrated approach utilizing paid, shared and owned media channels and incorporating more digital assets to ensure a multichannel approach. Nearly all of the entries were more sophisticated in measuring social, but there still appears to be an evolution occurring to gauge measurement beyond social and media impressions.

“The PRSA Silver Anvil acknowledges the contributions of public relations professionals performing at the highest level to create some of the year’s most creative and extraordinary communications campaigns,” said PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.  “These campaigns highlight the successful research and strategic planning necessary to drive measurable business results for their organizations and clients. Silver Anvil Award nominees collectively represent the best and brightest public relations professionals in the industry. These awards showcase the impact these leaders continue to make in today’s ever changing business world.”

Since its inception in 1944, the annual Silver Anvil Award is the oldest awards competition for excellence in public relations and communication. The iconic Silver Anvil Award symbolizes the breadth of talent among industry practitioners while recognizing outstanding individual professional achievement.  Entries are judged on their research, planning, execution and evaluation, while also considering factors such as creativity, ethics and budget.

For more information on the Silver Anvil Awards or to attend the Silver Anvil Awards Ceremony, visit the event website.

About the Public Relations Society of America

PRSA is the nation’s largest professional organization serving the communications community.  The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career.   PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals.  The organization sets the standards of professional excellence and ethical conduct for the public relations industry.  PRSA collectively represents more than 30,000 professional members comprised of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA).

 

Contact:

Annmarie Gioia

PRSA

Director, Integrated Communications

Annmarie.Gioia@prsa.org

212-460-0307

2016 Results

2016 Silver Anvil Award Results

Community Relations — Associations/Nonprofit Organizations

Silver Anvil
Hearth, Patio & Barbecue Association (HPBA) with Stratacomm and Wilkinson Ferrari & Co. for Utahns for Responsible Burning
Award of Excellence
The Home Depot Foundation
with MSLGROUP for Celebration of Service: Creating Independence at Home for U.S. Veterans
Award of Excellence
Goodwill Industries International, The United Way Worldwide and The National Disability Institute
for MyFreeTaxes-A collaboration of non-profits


Community Relations — Business — Products

Silver Anvil
Michelin with Ketchum for Beyond the Driving Test


Community Relations — Business — Services

Silver Anvil
H & R Block with Spong for H&R Block Budget Challenge Earns Major Dividends
Award of Excellence
Food Lion with Delhaize America for Food Lion Feeds: Fighting Hunger – One Meal At A Time
Award of Excellence
CSX with APCO Worldwide for Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel


Community Relations — Government

Silver Anvil
UDOT with Intrepid for 2014-15 Student Neighborhood Access Program: ‘Mobilizing’ Walking and Biking to School
Award of Excellence
Eastern Virginia Medical School for #Felinethropy #GiveRightMeow Campaign
Award of Excellence
Poudre School District for Building our Future Together
Award of Excellence
Reingold LINK with LINK Strategic Partners for ‘DC Families for DC Kids” Campaign


Crisis Communications — Associations/Nonprofit Organizations

Silver Anvil
Carilion Clinic for Carilion Clinic Crisis Communications Response to WDBJ7 Shootings
Award of Excellence
Children’s Hospital Los Angeles for Zero Media Coverage for Franchise Closure


Crisis Communications — Business

Silver Anvil
Louis Berger for Defining a New Era in a Time of Crisis


Crisis Communications — Government

Silver Anvil
Air Force Public Affairs for Helping a Hero: Air Force Public Affairs response to heroic Airman train incident


Events and Observances — More Than Seven Days — Associations/Nonprofit Organizations

Silver Anvil
The Home Depot Foundation with MSLGROUP for Celebration of Service: Creating Independence at Home for U.S. Veterans
Award of Excellence
United Way of Metropolitan Dallas with LDWWgroup and Fay + Sawers Productions for Getting 20,000 Guests to Attend a Birthday Party
Award of Excellence
Milwaukee Art Museum with Buzz Monkeys PR and Jigsaw for Uncrated. Unveiled. The Milwaukee Art Museum


Events and Observances — More Than Seven Days — Business — Products

Silver Anvil
Conagra with Ketchum for Hunger Free Summer Tell-A-Thon
Award of Excellence
American Greetings with Mullen Lowe U.S. for Creating a Remedy for the Rude World to Inspire Acts of Gratitude: American Greetings ThankList
Award of Excellence
A&E with Civic for The Eeriest Experiential at SXSW: Check Out (and Into) the Bates Motel


Events and Observances — More Than Seven Days — Business — Services

Silver Anvil
Aspen Dental Management Inc. with Ketchum for The Healthy Mouth Movement


Events and Observances — More Than Seven Days — Government

Silver Anvil
UDOT with Intrepid for Spring, Walk ‘N Win: Making the Path to School ‘Bear-able’
Award of Excellence
Covered California with Ogilvy Public Relations for Covered California Statewide Bus Tour — ‘I’m In’


Events and Observances — Seven Or Fewer Days — Associations

Silver Anvil
International Society on Thrombosis and Haemostasis (ISTH) with The Yu Crew for World Thrombosis Day 2015: Accelerating a Global Awareness Movement


Events and Observances — Seven Or Fewer Days — Consumer Services

Silver Anvil
Progressive with Allison+Partners for Keys to Progress: Helping Veterans In-Need Get Back On The Road


Events and Observances — Seven Or Fewer Days — Government

Silver Anvil
TriMet with C+C for Catch the Orange – “Bridgies” Campaign
Award of Excellence
Suez Canal Authority with Ogilvy Public Relations for New Suez Canal – A Symbol of the New Eqypt


Events and Observances — Seven Or Fewer Days — Nonprofit Organizations

Silver Anvil Be The Match with PadillaCRT for Mother’s Day
Award of Excellence
Arthritis Foundation, Indiana Chapter with Mother of Pearls, LLC for 2014 Indy Jingle Bell Run-Walk for Arthritis
Award of Excellence
Archdiocese of Philadelphia and World Meeting of Families – Philadelphia 2015 with Brian Communications for Bringing the World (and Pope Francis) to Philadelphia


Global Communications

Silver Anvil
Rotary International with Golin for End Polio Now
Award of Excellence
JOHNSON’S® with Allidura Consumer for JOHNSON’S® SO MUCH MORE™


Integrated Communications — Associations

Silver Anvil
The Society for Cardiovascular Angiography and Interventions (SCAI) with Weber Shandwick for Unbroken Hearts
Award of Excellence
Nuclear Matters with Kivvit for Kivvit’s Nuclear Matters Integrated Communications Submission
Award of Excellence
Alabama Nursing Home Association with Matrix, LLC for Stand Tall Alabama
Award of Excellence
Oregon School Boards Association with Blue Chalk Media for The Promise of Oregon


Integrated Communications — Business to Business

Silver Anvil
United Soybean Board with MSLGROUP for United Soybean Board – The (Soy) Secret to Driving Sales


Integrated Communications — Consumer Products — Food & Beverage

Silver Anvil
Arby’s Restaurant Group, Inc. with Edelman for Arby’s® Last Laugh with Jon Stewart
Award of Excellence
Thrive™ with RF|Binder for Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand
Award of Excellence
Hidden Valley with Current Marketing for Hidden Valley Taste Not Waste Campaign
Award of Excellence
The SPAM® Brand with Burson-Marsteller, Match Marketing Group and BBDO Proximity for The SPAM® Brand: First National SPAMERICAN™ Food Truck Tour


Integrated Communications — Consumer Products — Non-Packaged Goods

Silver Anvil
American Greetings with Mullen Lowe U.S. for Creating a Remedy for the Rude World to Inspire Acts of Gratitude: American Greetings ThankList
Award of Excellence
Chevrolet with FleishmanHillard for #ChevyGoesEmoji


Integrated Communications — Consumer Products — Packaged Goods

Silver Anvil
Abbott’s Similac with MSLGROUP for Similac’s Sisterhood of Motherhood: Creating a New Conversation around Support
Award of Excellence
Johnson & Johnson Consumer Inc., McNeil Consumer Healthcare Division, TYLENOL® Brand with J. Walter Thompson, J3, Target 10 and The Zeno Group for The TYLENOL® Brand Celebrates #HowWeFamily


Integrated Communications — Consumer Products — Retail Stores and Restaurants

Silver Anvil
REI with Edelman, Spark and Venables Bell + Partners for REI #OptOutside
Award of Excellence
Arby’s Restaurant Group, Inc. with Edelman for Arby’s® Last Laugh with Jon Stewart
Award of Excellence
Sherwin-Williams with Spong for National Painting Week Brings Color to Communities


Integrated Communications — Consumer Services

Silver Anvil
Always with MSLGROUP and Leo Burnett for #LikeAGirl – Unstoppable
Award of Excellence
Hilton Worldwide with Ketchum for “Look, Mom… It’s #PrettyGreat Travel Hacks”
Award of Excellence
H&R Block with Ketchum and maslansky + partners for H&R Block Takes the Sticker Shock Out of the ACA
Award of Excellence
AT&T with FleishmanHillard for IT CAN WAIT®: TAKING A RISK BY EVOLVING AN ESTABLISHED MOVEMENT


Integrated Communications — Nonprofit Organizations

Silver Anvil
Shoo the Flu, Oakland with Racepoint Global for Racepoint Global for Shoo the Flu, Oakland
Award of Excellence
Doc’s Friends with Sullivan Higdon & Sink for Make History Fly – Send B-29 “Doc” Through Flight Testing
Award of Excellence
Center for Infectious Disease Research with Edelman for Rebranding Seattle BioMed to the Center for Infectious Disease Research
Award of Excellence
Catholic Relief Services for The Power of 40_CRS Rice Bowl 40th Anniversary Campaign


Internal Communications — Associations/Government/Nonprofit Organizations

Silver Anvil
USS Harry S. Truman (CVN 75) for Steady Messaging during a Dynamic Turnover
Award of Excellence
University of Texas Medical Branch (UTMB) for Let’s Talk! Strengthening Internal Communications at UTMB
Award of Excellence
Marine Corps Installation Command with Booz Allen Hamilton for Marine Corps Energy Ethos Campaign


Internal Communications — Business — 1,000 to 10,000 Employees

Silver Anvil
Janssen Pharmaceuticals, Inc. with Team Chemistry (Cohn & Wolfe and Landor) for Janssen Brave – Driving a Cultural Transformation


Internal Communications — Business — More Than 10,000 Employees

Silver Anvil
Cox Enterprises, Inc. for Dream It, Do It Retirement Campaign


Issues Management — Associations/Nonprofit Organizations

Silver Anvil
Protect San Diego’s Neighborhoods with Southwest Strategies for Protect San Diego’s Neighborhoods: Referendum Campaign to Defeat One Paseo
Award of Excellence
Nuclear Matters with Kivvit for Kivvit Submission for Nuclear Matters – Issues Management


Issues Management — Business

Silver Anvil
CSX with APCO Worldwide for Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel
Award of Excellence
Merck Animal Healthwith MorganMyers for Dairy C.A.R.E. Initiative
Award of Excellence
Bacardi Limited for Good Spirited: Building a Sustainable Future


Issues Management — Government

Silver Anvil
Almond Board of California with Porter Novelli for The Almond Industry Weathers the Drought
Award of Excellence
Energy Northwest for Providing Clean, Low-Cost Power to the American Northwest
Award of Excellence
Secretary of the Air Force Public Affairs for Reaching a Breaking Point: Communication Brings About Relief, Solution to Drone Community
Award of Excellence
Tennessee Valley Authority for Watts Bar Unit 2 — First New Nuclear Generation of the 21st Century


Marketing — Business To Business — Products

Silver Anvil
Syngenta with G&S Business Communications for Acuron Corn Herbicide: A Step Change in Weed Management
Award of Excellence
Mohawk Flooring for SmartStrand Forever Clean Launch


Marketing — Business To Business — Professional and/or Financial Services

Silver Anvil
Avaya with FleishmanHillard for Translating Tech with Ava


Marketing — Consumer Products — Food

Silver Anvil
Arla with Spong for Arla Celebrates #GooeyGoodness
Award of Excellence
GODIVA with M Booth and R/GA for Helping GODIVA Win Valentine’s Day with a Male-Focused Playbook


Marketing — Consumer Products — Health Care

Silver Anvil
Pfizer with Ogilvy Public Relations for Pfizer: Helping Smokers ”Click to Quit” with Quitter’s Circle


Marketing — Consumer Products — Non-Packaged Goods

Silver Anvil
National Gypsum with Luquire George Andrews for PURPLE(R) Walls Are Ready for Life


Marketing — Consumer Products — Packaged Goods

Silver Anvil
Abbott’s Similac with MSLGROUP for Similac’s Sisterhood of Motherhood: Creating a New Conversation around Support
Award of Excellence
Abbott’s Pedialyte with MSLGROUP for Helping Adults “See the Lyte”


Marketing — Consumer Products — Retail Stores and Restaurants

Silver Anvil
Portillo’s Hot Dogs for Portillo’s uses Stanley Cup to Break Ice in Florida
Award of Excellence
Generation Tux with Civic for Generation Tux Dominates New Year’s Eve – George Zimmer Guarantees It
Award of Excellence
The Home Depot with MSLGROUP for Home Depot’s Cheerful Holiday
Award of Excellence
REI with Edelman, Spark and Venables Bell + Partners for REI #OptOutside


Marketing — Consumer Services — Financial Services

Silver Anvil
H&R Block with Ketchum and maslansky + partners for H&R Block Takes the Sticker Shock Out of the ACA


Marketing — Consumer Services — Health Care Services

Silver Anvil
Aspen Dental with Ketchum for The Healthy Mouth Movement


Marketing — Consumer Services — Other (Categories Not Elsewhere Defined)

Silver Anvil
Nova Southeastern University with Fahlgren Mortine for Moving Future College Freshmen To Consider One of America’s Largest – But Unknown – Private Research Universities
Award of Excellence
Coldwell Banker Real Estate, LLC. with CooperKatz and Company, Inc. for Coldwell Banker Real Estate “Sells In” the Smart Home
Award of Excellence
RallyPoint with Racepoint Global for Operation: RallyPoint Growth. A Marketing Program to Drive Membership and Engagement.


Marketing — Consumer Services — Technology

Silver Anvil
Starbucks with Edelman for Starbucks Mobile Order & Pay: Helping Millions of Customers Save Time


Marketing — Consumer Services — Travel and Tourism/Hospitality

Silver Anvil
TravelNevada with Fahlgren Mortine with Fahlgren Mortine for TravelNevada Doubles Down on PR, Wins Big with Millennial Marketing Campaign
Award of Excellence
Hilton Worldwide with Ketchum for “Look, Mom… It’s #PrettyGreat Travel Hacks”
Award of Excellence
Hampton by Hilton with rbb Communications for Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The “Seekender”
Award of Excellence
Kampgrounds of America with Allison+Partners, Cairn Consulting Group and LRXD for KOA: What’s Behind the Yellow Sign?


Multicultural Public Relations — Associations/Government/Nonprofit Organizations

Silver Anvil
Be The Match with PadillaCRT for AABMAM

Award of Excellence

Maryland Health Benefit Exchange with The Hannon Group and GMMB for Maryland Health Benefit Exchange: Promoting Health Insurance Enrollment to the African American Community


Multicultural Public Relations — Business

Silver Anvil
Universal Pictures with H+M Communications for Straight Outta Compton – A Latino Influencer Campaign to Drive Bicoastal Box Office Success
Award of Excellence
State Farm with The Axis Agency for Recipe for a Safe Kitchen / Cocina Segura


Public Affairs — Associations/Nonprofit Organizations

Silver Anvil
What Price Main Street? with Southwest Strategies for Organized Opposition to One Paseo
Award of Excellence
National Education Association for Ending No Child Left Behind So That Every Student Succeeds
Award of Excellence
No Kid Hungry for Powered by Breakfast NYC


Public Affairs — Government

Silver Anvil
Aspen Armory Community Center Committee with Darnauer Group Communications for Community in the Core’ Public Affairs Election Campaign for Aspen, Colorado’s Armory Hall
Award of Excellence
Virginia Energy Sense with Burson-Marsteller, Alliance Group and Madison+Main for Value Your Power


Public Service — Business

Silver Anvil
Michelin with Ketchum for Beyond the Driving Test
Award of Excellence
AT&T with FleishmanHillard for IT CAN WAIT®: TAKING A RISK BY EVOLVING AN ESTABLISHED MOVEMENT
Award of Excellence
Aspen Dental Management Inc. with Ketchum for The Healthy Mouth Movement


Public Service — Government

Silver Anvil
UDOT with Intrepid for 2014-15 Student Neighborhood Access Program: ‘Mobilizing’ Walking and Biking to School
Award of Excellence
U.S. Consumer Product Safety Commission with Widmeyer Communications, a Finn Partners Company for Pool Safely – Simple Steps Save Lives. A National Campaign to Prevent Drowning and Entrapment


Public Service — Nonprofit Organizations

Silver Anvil
The Council of Independent Colleges with PhairAdvantage Communications and J. Davis Public Relations, LLC for Securing America’s Future: The Power of Liberal Arts Education
Award of Excellence
Providence Student Union for #WalkInOurShoes / #KeepYourPromise Campaign
Award of Excellence
Press Uncuffed and The Committee to Protect Journalists with RoseComm for Bracelets For Press Freedom
Award of Excellence
NO MORE with Finn Partners for NO MORE. Together We Can End Domestic Violence & Sexual Assault.


Public Service — Partnerships (Funded jointly by businesses and other organizations, including nonprofit and government)

Silver Anvil
Puget Sound Energy and The American Red Cross with Colehour+Cohen for Safe in the Sound


Reputation/Brand Management — Associations
Silver Anvil
Illinois High School Association (IHSA) with Edelman for Play Smart. Play Hard. – Edelman’s Campaign to Shape the Public Narrative Around High School Student-Athlete Safety


Reputation/Brand Management — Business — Companies With Sales of More Than $50 Million to $500 Million

Silver Anvil
TouchNet with Trozzolo Communications Group for TouchNet + Heartland
Award of Excellence
California American Water with BNA Communications for Sac Cares Customer Satisfaction Campaign


Reputation/Brand Management — Business — Companies With Sales of More Than $500 Million to $10 Billion

Silver Anvil
REI with Edelman, Spark and Venables Bell + Partners for REI #OptOutside
Award of Excellence
Barrick Pueblo Viejo Communications Department with Nodo Comunicación + Diseño, Adventures Digital Agency, Mostaza Films, MG Public Relations, Pagés BBDO, Market Probe, Mix Media Relations, and Media Express for BARRICK PUEBLO VIEJO: The New Dawn of Mining in the Dominican Republic
Award of Excellence
Aflac with Hill+Knowlton Strategies (H+K), Publicis North America, Media Vest, Big Fuel, Career Sports & Entertainment, Firstborne and Citizen Relations for One Day Pay: Submit Today, Smile Tomorrow with Aflac


Reputation/Brand Management — Business — Companies With Sales Over $10 Billion

Silver Anvil
Michelin with Ketchum for Beyond the Driving Test
Award of Excellence
Duke Energy Corporation for Duke Energy Navigates Coal Ash Release


Reputation/Brand Management — Business — Companies With Sales Up to $50 Million

Silver Anvil
Paula DeCrescentis, Real Estate Agent with JKD & Company, Inc. for What’s in a Name?


Reputation/Brand Management — Government

Silver Anvil
UDOT with Intrepid for 2014-15 Student Neighborhood Access Program: ‘Mobilizing’ Walking and Biking to School


Reputation/Brand Management — Nonprofit Organizations

Silver Anvil
International Literacy Association with Global Gateway Advisors for Transforming Lives Through Literacy: Activating a Global Conversation
Award of Excellence
Biola University for Public Relations Major Launch

Results

The stars of public relations and communications came out in full force on June 9 to salute the 2016 Silver Anvil Award winners at PRSA’s 2016 Silver Anvil Awards Ceremony. The annual event honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. Silver Anvil Judges evaluate entries for their strategic nature of public relations programs using four key components — research, planning, execution and evaluation.

silver-anvil-results

View the 2016 Silver Anvil Results.

Ready to make these winning strategies your own? Give your research an edge with members-only access to our database of Anvil Award-winning case studies.

Ceremony

2016 Silver Anvil Awards Ceremony

mark-best-of

The stars of public relations and communications came out in full force on June 9 to salute the 2016 Silver Anvil Award winners at PRSA’s Silver Anvil Awards Ceremony.

Ranked one of New York’s top 100 events by BizBash, the annual event honored organizations that successfully addressed contemporary public relations issues with exemplary professional skill, creativity and resourcefulness.

View photos from the 2016 Silver Anvil Ceremony.

Click here to see the 2016 Silver Anvil Results.

Ready to make these winning strategies your own? Give your research an edge with members-only access to our database of Anvil Award-winning case studies.

Judging Process

Silver Anvil Judging: Awards Selected by a Prestigious Panel of PR Professionals

Each year in March, an elite group of public relations professionals gather in New York City to judge the Silver Anvil Awards. Judging is a rigorous process, where only the very best public relations campaigns emerge as finalists.

The judges may select one Silver Anvil winner and up to three Award of Excellence winners per category. The Silver Anvil and Award of Excellence winners are announced and presented in June at the Silver Anvil Awards Ceremony in New York City.

judging

How to Enter

Shine the spotlight on your best work!
Submit your entry and prepare to join the ranks of PRSA Silver Anvil winners.

REGISTER ONLINE


Need Help With Your Entry?

  • Review previous entries of past winners by year, category or industry.
  • View the instructional video about the entry process. (First video below.)
  • View the video “Anvil Thinking: The Route to Award-Winning Work” (59 minutes) detailing best practices on preparing an entry that captures the judges’ attention. (Second video below.)

{{ We need YouTube links for the 2 videos, or the the videos files. }}

Home

Just Announced!

See the List of 2016 Silver Anvil Award Winners.

For more than 70 years, the Silver Anvil Award has served as the industry’s most distinguished honor, recognizing the very best in PR. This year, the PRSA Silver Anvil Awards Ceremony was held on Thursday, June 9, at the AXA Equitable Center in New York City.
View Photos from the 2016 Silver Anvil Ceremony.
dave-price-2016-photo-2


Interested in finding out more about Silver Anvil Award-winning campaigns?

Beyond the Silver Anvil Awards Ceremony, Silver Anvil winners contribute to the public relations body of knowledge and become a valued part of our online case study archives, which are made available to help promote and share best practices among all public relations practitioners.