PRSA ICON 2023 Conference

AI-Generated Content: Building a Bridge Between Human Creativity and Machine Intelligence 

Sunday, Oct. 15; 8 a.m.–12:00 p.m.
Member and nonmember rate: $495

Lisa Low, Associate Professor of Practice, Texas Tech University 

PR and strategic communication professionals must look only as far as their inbox to see that a dramatic technological shift has come: “What are the secrets to Chat power users?”; “Teachers use ChatGPT too.”; “Brands weigh the risks and benefits of AI.” These are among the latest trade headlines. Regardless of our individual stances on AI, we must acknowledge that it is already here and will impact life as we know it. It’s time to embrace the challenge and set the tone as leaders in our respective fields.

Participants in this hands-on workshop will gain a comprehensive understanding of AI technologies as well as the opportunity to experiment with various AI tools. Through this immersive experience, attendees will gain a deeper understanding of how AI can be leveraged to generate high-quality content.

Please note: Each participant should bring a laptop or tablet.   

This workshop will cover the following topics:

  • Overview of AI language models and their capabilities.
  • Practical applications of AI content generators in various settings.
  • Demonstrations of AI content generators in action.
  • Best practices for using AI content generators to ensure high quality output.
  • Ethical pros and cons of this technology.


Note: Registration is part of the full ICON registration.

Register Now!