From a Distillery to Making Hand Sanitizer During COVID-19

July 14, 2020 02:00 p.m. – 02:45 p.m.

Student Members

Tuesday, July 14, 2020, 2–2:45 p.m. EDT

World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community. 

Hosted by the PRSA Board of Ethics and Professional Standards


Svend Jansen
Public Relations Director, Jack Daniel’s, Brown-Forman Corporation