The ABC’s of Vaccine Communication: Getting the Right Messaging to Your Campus

February 25, 2021 12:00 p.m. – 01:00 p.m.

Non-Member
$200
Members
$40
Section Price
$0

You’ve crafted messaging from your leadership and are keeping your Coronavirus Website updated. You’ve scheduled social media posts about the importance of wearing masks, social distancing, and getting tested. Now, it’s time for the next phase – communicating to your campus about the vaccine. Join PRSA CHE as we hear from Tara Scatterday, executive director of Communications and Institutional Relations at West Virginia University Health Sciences Center as she shares how WVU has worked with the state to coordinate vaccine implementation on campus, efforts around messaging, best practices for communicating and some lessons learned. Following Tara’s presentation, we will open the discussion for questions and comments.

Hosted by the Counselors to Higher Education Section. Paid registration for non-CHE Section members includes the live webinar and video playback for one month.

Presenter

Tara Scatterday (photo)Tara Scatterday, executive director of Communications and Institutional Relations at West Virginia University Health Sciences Center  
 
Tara is the chief communications officer for WVU’s Health Sciences Center, which includes five schools - medicine, pharmacy, nursing, dentistry and public health. She is an accomplished healthcare and non-profit marketing and communications professional with substantial experience in strategic planning, marketing, media relations and executive/leadership communication.

Michael Schoenfeld (photo)Michael J. Schoenfeld, vice president for Public Affairs and Government Relations at Duke University

Mike oversees communications and advocacy for the university and medical center, leads the university’s Washington, DC, center, and serves as Duke’s chief spokesperson. He is also a visiting professor of the practice at the Sanford School of Public Policy, where he teaches a course on media and politics.

Cortney Will (photo)

Cortney Will, executive communications & special projects manager at William & Mary

Cortney primarily coordinates special projects communications at William & Mary. Major projects include the 50th anniversary of the first African-American students in residence and the 100th anniversary of women at W&M. Since 2020, she has managed William & Mary’s COVID-19 communications