PRSA Storytellers: The PR Pro’s Role in Confronting the Misinformation Crisis

November 17, 2021 04:00 p.m. – 05:00 p.m.

Student Members

The misinformation crisis is now rampant in politics, environmental issues, health and technology. As public relations professionals, we understand the dangers of echo chambers, disinformation campaigns, biased reporting and poor research. But how do we fulfill our obligation to support the right to free expression, while also slowing the spread of false information? How do we protect our companies from harm?

This session will bring together corporate and PR leaders to share the lessons they’ve learned, explore best-practice risk mitigation for companies, and suggest longer-term solutions to the crisis.