PRSA IPA Business Building Webinar: Why Communicators Must Make Space For Diverse Voices

Featuring Jennifer Hudson, APR

As a PR professional, you know how to get visibility for your clients, but it’s easy to abdicate your other responsibility – serving them as a strategic advisor. In this session, discover how to be the trusted advisor your clients need by leading ongoing corporate messaging sessions that add meaningful revenue to your business. You’ll also demystify how, in your expanded advisory role, to support your clients to create messaging that is inclusive of diverse voices and moves people to take action.

In this engaging presentation, you’ll discover how to:

• Level-up from a PR professional to a de facto strategic advisor to C-Suite leaders
• Explore how to lead corporate messaging sessions with corporate clients to create more authentic and inclusive messaging and add consistent, meaningful revenue to your business
• Support diversity, equity, and inclusion by incorporating diverse (and marginalized) voices in corporate messaging sessions

Hosted by IPA Program Chair and successful indie Wendy Kurtz, APR, this highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

Hosted by the Independent Practitioners Alliance Section. Paid registration for non-IPA Section members includes the live webinar and video playback for one month.