PRSA IPA Business Building Webinar: The Trust Transformation

Trust is the cornerstone of all our relationships and its measure goes a long way to determine the fulfillment, productivity, and profitability of any relationship. People can make meaningful and lasting changes in their family, business, and community by taking immediate and intentional steps. The Trust Transformation program provides audience members with the tools and resources to do just that.

In this engaging program, fellow “indie” and IPA member Roy W. Reid, APR, CPRC, CPC, shares the universal principles that can be tailored to cultivate and improve all of your key relationships, from personal to professional; from media, subcontractors, clients and prospects to family, friends and colleagues. 

Roy will challenge the status quo regarding how you think about trust.  By the end of this program, he’ll have you thinking about it in a completely new way.  You will also come away with a better understanding about:

• How to build real trust with the media
• How to build trust with employees, clients and colleagues
• What destroys trust
• Why people often don’t trust PR people today

We’ll also explore the findings and recommendations of the annual Edelman Trust Barometer.